The North Face Brand Story

The North Face was founded in 1966. It is one of the main members of the US listed company VF Corporation. We are dedicated to providing apparel and equipment to outdoor athletes, in every step of their exploration. “The North Face®" is derived from the north slope, which refers to the coldest slope of a mountain — the one that is hardest to climb. The logo is based on Half Dome, which is a mountain peak found in California's Yosemite National Park. The "North Face" refers to the outdoor spirit of exploration that you need to conquer the toughest terrains. With the slogan - Never Stop Exploring as the essence of our brand, our products meet every outdoor need in exploring the world and challenging human potential to its limits. As a global leading brand in outdoor gear, The North Face has been tried and tested by athletes.