Roots Brand Story

Established in 1973, Roots is Canada’s leading lifestyle brand known around the world for its quality leather goods, active athletic wear, yoga wear, accessories and home furnishings. Having started with a tiny store in Toronto, Roots now has more than 120 retail locations in Canada and the United States, and more than 100 in Asia. In addition, Roots has a state-of-the-art leather goods factory and design centre in Toronto. Under the leadership of Co-Founders Michael Budman and Don Green, the Roots style and values are based on quality, integrity and longevity. An iconic Canadian company, Roots embodies a distinctive look synonymous with a casual, athletic, hip and outdoor lifestyle. Appealing to all ages, the broad array of Roots-branded merchandise is known for great design, quality materials, superior comfort and durability. The Roots collection encompasses men’s, women’s, leathers, kids and home products.