Only Brand Story

ONLY was introduced to the Danish market in 1995. Today ONLY is an established and renowned retail chain with more than 300 stores in Europe and the Middle East, and we are still growing. The ONLY brand is sold in more than 6,500 wholesale stores and is present in 23 markets. At ONLY we embrace the magic of the possibilities within everyday life. This is our philosophy. ONLY is about you – and ONLY you.