Launched in 1999 by Taiwan’s SCOOP Corporation in collaboration with Japanese designers, 0918 is a youth fashion brand. Drawing inspiration from the designer’s lucky birthdate number, the brand is perfectly defined by this personal symbolism. The rose was chosen as the brand’s visual identity (IMAG), symbolizing its ever-changing charm. Through a blend of sweet and individualistic luxury styles, 0918 expresses a fashionable self-image characterized by bold colors and trendy silhouettes. It reinterprets elegance with a rebellious spirit, introducing a new wave in fashion trends.
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