McGREGOR Brand Story

David D. Doniger, the founder of "MCGREGOR", was born in England. He is truely a Britian blood with glorious history and tradition. He came to the United States in 1888 and gave birth to a brand called MCGREGOR. The First World War ended in 1918, and the entire United States was immersed in post-war democracy, freedom, and spontaneous life. The streets were full of outdoor activities such as music, golf, and tennis. David D. Doniger bravely broke through the boundaries of the times and went far and wide. Seeing the supply and demand relationship between sports and leisure and clothing fashion, we designed "functional sportswear" for sports and leisure. At first, we targeted members of golf courses across the United States and sold popular supplies imported from British golf courses. This design is deeply rooted in people's hearts, so after it was launched, it was immediately favored by the market and aroused enthusiastic response. In 1921, McGREGOR's flexible clothing combinations and attractive tailoring immediately triggered a fresh, bright and healthy fashion craze on Fifth Street in New York, USA. Now it has expanded to 26 countries around the world. MCGREGOR has been deeply rooted in Taiwan for more than 20 years. It continues the aristocratic tradition, simple and pure natural style, showing the comfortable beauty loved by both men and women, old and young, and creating a fashion concept that is "shared by the whole family".