SHIATZY CHEN Brand Story

Launched in 1978, SHIATZY CHEN created the “New Look of China” through its fashion house in Taipei. SHIATZY CHEN’s distinctive fashion label was born as the “New Look of China” that transformed designs interpreting Chinese history and culture into unique, stylish avant-garde silhouettes and styles. From the texture, luminosity, and movement of the fabric to the intricate and elaborate embroidered patterns and techniques, Ms. Shiatzy Chen, the Creative Director and brand innovator of SHIATZY CHEN, demands flawless artistry. Through her dedication and arduous work ethic, she is determined to develop new designs by infusing traditional aesthetics with new techniques.