Fitflop Brand Story

FitFlop as an Britain brand and beginning in 2007, we followed were dictated by expert biomechanists at London South Bank University. we put their advice into practice. We created a triple-density Microwobbleboard™ midsole, and launched it in the first FitFlop sandal.Our focus is still on delivering the best in biomechanics, but now in a wider variety of styles, so our customers can feel the FitFlop effect any and every ‘wear’.