When Jesse Shwayder founded Samsonite in 1910, early travel was reserved for only an exclusive few, those who had the means to see the world. As one of the original brands in travel, Samsonite has continued to identify trends and interpret travelers’ needs to infuse innovation and new ideas into travel, re-igniting the sophisticated and special experience of the past. Today, Samsonite continues to lead the luggage category with those same core principles, further expanding Shwayder vision globally with design and innovation into product categories and consumer targets. Samsonite's tagline - 'Life's a Journey' - embodies the brand's transformation and future, symbolizing the role Samsonite has in the multi-faceted lives of travelers.
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