In 1987, three Antwerp entrepreneurs, Vincent Haverbeke, Paul Van de Velde, and Xavier Kegels, teamed-up because they shared a drive to create something new and different. This big creative bang gave birth to a whole new brand. A brand that focuses on the fun in fashion, and on the joy in life. A brand that mixes and matches elements nobody has combined before. A brand of which its founders' courage is still the backbone of its success today. A brand whose name is inspired by the adventurous mind of Rudyard Kipling, the famous storyteller of the Jungle Book.
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