ROYAL ELASTIC ブランドストーリー

In 1996, two young Australians -Tull Price and Rodney Adler, brought about by the inconvenience of laces while skateboarding, sought to devise a revolutionary elastic band system to replace shoelaces. The comfortable slip-on design became widely popular, and in just a few years, ROYAL ELASTICS had taken the fashion world by storm, with new product concepts and avant-garde design styles. In 2018, keeping with its innovative nature, the brand teamed up with creative Los Angeles based designers. Each pair of sneakers is made from high-quality leather and fine craftsmanship from Europe.