self-portrait 브랜드이야기

self-portrait was founded in 2013 by designer Han Chong, with its headquarters based in London. It has since grown into one of the leading names in contemporary fashion. The brand is renowned for its day-to-evening modern occasion wear and is celebrated for its deep understanding of customer needs, innovative approach to tailoring and structure, and refined use of materials. Today, self-portrait has flagship stores in London, Bangkok, Beijing, Shanghai, Chengdu, Shenzhen, and Taipei. Breaking away from traditional notions of femininity, self-portrait merges modern tailoring with intricate detailing to express a fashion language of elegance and contemporary individuality. From ruffles and lace to structured silhouettes, the brand’s meticulous cuts highlight the feminine form with confidence and charm. Loved by many, self-portrait has been worn by influential figures such as HRH The Princess of Wales, BLACKPINK’s Jisoo, and Hong Kong actress Carina Lau, interpreting the brand through their unique personal style and embodying its distinctive contemporary romantic aesthetic.