JOURNAL STANDARD ブランドストーリー

Founded in 1997, JOURNAL STANDARD is a renowned select shop under Japan’s BAYCREW'S Group. The brand name reflects its vision as a “standard of style,” highlighting its influence in the fashion scene. Rooted in a Japanese perspective, it draws on American vintage aesthetics while blending in global fashion influences. Through a curated selection of brands from around the world, it stays true to the essence of a select shop—balancing timeless classics with contemporary trends to create a distinctive, refined style for modern, fashion-conscious consumers.