HOKA ブランドストーリー

HOKA is among the fastest-growing performance footwear brands worldwide. Founded in 2009 by French ultramarathoners Nicolas Mermoud and Jean-Luc Diard, the name “Hoka One One” comes from Māori, meaning fly over the earth. Its seagull logo symbolizes effortless flight. Born from the mountains, HOKA creates shoes built to tackle the toughest terrains with signature lightweight cushioning and stability, delivering a uniquely smooth ride. The brand has rapidly gained global recognition among ultramarathon, trail running, and triathlon athletes, becoming a trusted choice for both professionals and enthusiasts. Today, HOKA calls on everyone to FLY HUMAN FLY—to run beyond limits and embrace the freedom of movement.