Rookie ブランドストーリー

ROOKIE is a kid’s only, multi-brand retail destination. It offers consumer a collection of the most iconic global brands, focused on ages 0-14 years old with an emphasis on apparel, footwear and accessories. By providing products that are "More fashion, More colorful, More life", Rookie is not only fashionable but universal and embraces the consumer’s aesthetic and practical demand in all its diversity.