DAKS ブランドストーリー

DAKS was founded in 1894, when Simeon Simpson, who was only 16 years old, opened a small tailor shop on Middlesex Street in London, and the brand was born. The DAKS brand name is a combination of DAddy (father) and slacKS (trousers). DAKS has sponsored the British royal family's charity activities for many years, and has a close relationship with the royal family. Because of the brand spirit of "Quality First", it is highly recognized by the royal family. The Royal Warrant (Royal Warrant), the three highest honors authorized by Prince Pu and Prince Charles. At present, there are not many brands with three royal certifications at the same time, DAKS is one of them, as a symbol of high quality and good reputation.