PRADA ブランドストーリー

Since 1913, Prada has been synonymous with cutting-edge style. Its intellectual universe combines concept, structure and image through codes that go beyond trends. Its fashion transcends products, translating conceptuality into a universe that has become a benchmark to those who dare to challenge conventions focusing on experimentation. Through an innovative approach, which draws inspiration from an unconventional analysis of society, Prada elaborates codes that transcend trends, bringing ideas and ideals to life through its clothes and accessories, which become tools of confident self-expression.