Jeep ブランドストーリー

Since 1941, the Jeep® brand has been a symbol of freedom and capability. Built around individual expression and experience, Jeep® Spirit branded products are created for dreamers with adventurous souls. Because you’re called to gather with likeminded adventurers in the cool green grass of the sunny meadow and celebrate your love of nature’s bounty. Because you yearn to explore with true curiosity, to splash with true-blue companions on the banks of the roaming river, then hike to camp through softly shadowed forest trails. When you travel through life with Jeep Spirit, there’s plenty of time to celebrate the bright rays of morning light. To join in reflection by the evening’s crackling campfire. To know the joys of living with family and friends who greet each day with authentic, true purpose. Jeep Spirit was created expressly for those who yearn to experience all the wonders of this earth, who strive to come closer to the places where honest beauty and truth reside. The selections found in the Jeep Spirit brand incorporate the colors and textures of the natural world where each design is crafted with pride, guided by the enduring principles of a legendary brand known worldwide for its authenticity. May your creativity shine, may your soul speak with an honest heart, may every day bring a new and joyful vista that calls to be explored. And with each rising sun, may Jeep Spirit rise along with you, for together, we are all dreamers with adventurous souls.