FILA ブランドストーリー

International sportswear giant Fila was established in Biella, Italy in 1911, nestled among the foothills of the Italian Alps. A worldwide leader in sporting and lifestyle shoes and apparel, Fila champions its heritage Italian design DNA while simultaneously pushing the boundaries of modern performance wear. Fila gained global attention for its instantly recognizable tennis apparel in the 1970s, and has since expanded their design portfolio to include sporting apparel across a wide range of codes including golf, training, running and compression wear. From small northern Italian town beginnings over 100 years ago, Fila has evolved into one of the world’s most reliable sports lifestyle brands. The Italian legacy of style earns admiration to this day.