PLAYBOY ブランドストーリー

PLAYBOY was born in the United States in 1953. It was originally a rabbit head LOGO in the magazine and became a famous brand image during the 1970’s. Up to now, with its high world-renowned LOGO, PLAYBOY is still a classic fashion representative. The design of PLAYBOY footwear product inherits the brand concept of “Leading Fashion”, “superstar-like Sexy Confidence” and “Hedonism”, reflecting the trend of international popular culture and attracting those who love fashion. "PLAY WITH STYLE" is not only the brand spirit of PLAYBOY, but also symbolizes the personality of PLAYBOY brand lovers who are always full of confidence and chasing the trend. In their minds, PLAYBOY is always a fashion indicator.