a la sha ブランドストーリー

a la sha is French for "What's Next?" Born under the Chia Lien Tung enterprise in 2002, it is a brand new approach that is awkward yet harmonious with boys' masculinity and girls' tenderness. She, a boyish girl, is a little ambiguous with hidden gentleness and delicacy as well as a careless and loose contour. She is shy and not flamboyant, conservative but not rigid, comfortable but not casual, free but not messy. Without blindly conforming and an ease of mind, she chooses things of balanced qualities, establishes her own unique style and way of life, and recreates her own fashion philosophy and space.